Category Archives: English

Comparing the demography of live audiences

Live music creates more than a half of musician revenues and account for probably 90% of the music industry jobs.  The ability to play regularly paid concerts is the most important factor in the professional development and financial feasibility of shows.

Comparison of concert demography in 34 European countries and regions.
The lack of high-earning middle aged audiences makes the purchasing power of the CEE concert audience low.

After analyzing the cultural participation schemes of about 60,000 people in Europe we see striking differences in audience demography across Europe. The best live music markets have many visitors in their middle ages when their income level is peaking, and a life-long commitment to participating in music.

We use nationally representative, standardized consumer surveys that can be compared across Europe, and can be compared with 5 yearly EU-mandated research.  We recompile data from different questionnaires in scientific research and business research.  If you follow our method, you not only get proven, best practice market research information but also international comparison, that local pollsters will not offer to you. Our data can be used for benchmarking and as evidence for tariffs.

The Central European markets are characterized by the youngest audiences in Europe. The lack of strong, middle-aged buyers makes the purchasing power on these markets rather weak.  We have made several analysis in Hungary and Slovakia to come up with policies that can help increasing audience sizes up to 40%.

Our surveys can help to understand piracy, home copying and provide evidence for the differences among royalty tariffs.